Introduction to business administration

Course Code :9005TEWBDK
Study domain:Business sciences
Academic year:2020-2021
Semester:1st semester
Contact hours:30
Study load (hours):84
Contract restrictions: No contract restriction
Language of instruction:Dutch
Exam period:continuous assessment
Lecturer(s)Johanna Vanderstraeten

3. Course contents *


This course is taught as a short track; all classes take place in the first 3 to 4 weeks of the academic year. The course works with permanent evaluation, which means that there will be an evaluation moment during the first semester. There is no exam in january. 

In the course ‘Introduction to business administration’ you will learn about economics, doing business on a global market, ethics, entrepreneurship, management, marketing, accounting, finance and human resource management. This course thus introduces students to many aspects of modern business. Students from the preparation programs will start with this course before they can follow a master at the Faculty of Applied Economics.

The course is developed for students without any knowledge about the business world and business administration. For structuring purposes, we use the "C-P-V" scheme (Cost-Price-Value) throughout the course.

The course starts (Part 1) with an introduction about the different economic systems and the concepts "supply" and "demand". We also briefly explain how the macro-economy works, as well as what doing business on a global market implies. We examine some aspects from business ethics and social responsibility. In this first Part, we discuss the aspect "Value" from the C-P-V scheme.

In Part 2, we examine the different types of ownership and the characteristics of entrepreneurship.

In the next two parts, students will become familiar with the concepts "Cost" and "Price" from the C-P-V scheme, respectively. More specifically, in Part 3 from the handbook (Cost), we examine the financial side of doing business, after we will discuss in Part 4 (Price) the most important aspects from marketing (such as, product- and price policies, distribution and client communications).

We end the course with insights about the management and support of employees (Part 5), and discuss - among others - how to motivate employees.