The Laboratory for the Electrification of Chemical Processes & Hydrogen (ElectrifHy) revolutionizes how energy is utilized in the chemical sector. We develop solutions and offer engineering expertise for the smooth deployment of the urgently needed energy-efficient power-to-heat technologies. ElectrifHy, located in UAntwerp's new innovation hub Blue App, offers chemical reactor design & simulations, prototyping and experimental characterization of electrified processes (ohmic and induction heating). Through collaboration with industry partners and state-of-the-art facilities, we provide guidelines for the cost effective scaling-up of electrical processes, improve energy efficiencies, elaborate temperature control strategies and integrate a modular approach to deal with the fluctuating nature of renewable electricity. The applications include hydrogen-related processes (ammonia cracking, SMR, LOHC dehydrogenation) and processes where heat from fossil resource is replaced by electricity.