GEO (Generative Engine Optimisation) is to AI systems what SEO (Search Engine Optimisation) is to traditional search engines. There is a great deal of overlap between the two, but there are also significant differences. This is because AI systems process information differently compared to traditional search engines. To ensure our webpages can be found online, we need to optimise our digital presence in a different way.
We’ll explain the key principles and give you practical tips on how you can improve your web pages on uantwerpen.be. Read the information on Pintra (staff portal - login).