David Sherriff sees commercial products far more widely than being material objects. He believes that products will increasingly acknowledge their art-performance aspect and be crucial to making things happen. Classic product designs transform into art. Future classics will transcend into performance art.
David is an entrepreneur, consultant and freelance designer, He has extensive industry experience with design work involving cars, motorbikes, trains, aircraft-interiors, boats, electronic-music-instruments, glass & ceramics, maps, animations, e-transports, buildings, heritage-homes within the UK, USA, Sweden and Germany. Graduate of RCA Automotive Design and an apprentice to Architect Mario Bellini, Milan.