An online experiment into the effects of masculine-themed versus neutral meat alternative marketing on men's perceived association between meat and masculinity

Source
Journal of food products marketing - ISSN 1045-4446- (2025) p.

Meat at steak : exploring masculinity in meat consumption and reduction on personal and interpersonal levels

Source
Antwerp, University of Antwerp, Faculty of Social Sciences, Department of Communication Studies, 2025,208 p.
Author(s)