Guy Van Wijmeersch is Corporate Director Innovation and Design Thinking at Barco. Guy holds a master's degree in product design (University of Antwerp) and a postgraduate degree of product design (University of Irvine, California, USA). He also holds a master's degree in B2B Marketing from Vlerick Business School. He is a member of the Ergonomics Association and Design Management Institute, is executive board member of Global Design at Business. Barco is a global technology leader that develops networked visualization solutions for the entertainment, enterprise and healthcare markets.