Thursday, 1 December 2022  |  19:00 CET 

In this presentation we will take a look at the fundamental pillars of human behaviour and the various stages in a behaviour change project. And we will put this into practice by discussing some real-life examples of behaviour change attempts in the wild.

How do you change behaviour so that people will act healthier, more sustainable and more social? Most people think that we are rational beings when it comes to decisions about our behaviour. But, in truth, we look to the action of others to determine our own, we have biases and we use mental shortcuts to speed up decision making. And on top of that: most of our behaviour is automatic. This has lots of implications for the field of behaviour change. 

  • Lecturer: Ben van Hamersveld in dialogue with Kristof Vaes and Dirk Van Rooy
  • Language: English