29 May - 30 June  2023  |  5 week schedule

Course Description

As the course is called Entrepreneurship: Theory and Practice, we obviously will also spend quite a bit of time and effort on the practical aspects of entrepreneurship. Therefore in this course you will write a business plan on the idea of your choosing. The method we use for this business plan is called Disciplined Entrepreneurship; 24 steps to a successful start-up, and is developed and used by the Massachusetts Institute of Technology (MIT). The reason for choosing this method is that it gives you a solid framework for writing abusiness plan while at the same introducing a number of checks and balances with which to evaluate and, if necessary, adapt your business proposal.

Course Method

Disciplined Entrepreneurship offers a comprehensive, integrated and proven step-by-step approach to creating innovative, highly successful products. It focuses on the iterative process that marches you toward that optimal, elegant solution - the foundation for your whole business. Whether you're creating aphysical good, a service or the delivery of information, Disciplined Entrepreneurship breaks down the necessary processes into 24 steps that any industrious person can learn. As the world becomes more complex and the problems become more urgent, the need for entrepreneurs will only grow. This framework will allow intrepid entrepreneurs to quickly and efficiently find their way toward the best solutions. Whether you're a first- time or repeat entrepreneur, Disciplined Entrepreneurship offers the tools you need to improve your odds of making a product people want and need to buy.

Course Practicalities

The course is what we like to call a "hybrid SPOOC" meaning that students can choose to follow the method on their own utilizing the course theory and work book. However we strongly feel that the added benefit is sparring with experts and fellow entrepreneurs around the proposed business idea. We therefore offer in selected weeks the option to spar about your idea with fellow classmates and a team of experts.