The University of Antwerp has a comprehensive brand identity, with a clear visual style, a distinctive voice and a powerful baseline. However, it’s possible to communicate with sound waves as well, so in order to give our brand identity an even stronger foundation, we top this package off with a unique sound. Prick up your ears, as an aural brand identity is an essential part of our house style.
What does UAntwerp sound like?
Our aural house style consists of two parts:
- A sound logo: the short recognisable tune that recurs everywhere.
- The brand music: the background music we use in videos, podcasts, etc.
How did these come about?
Sound logo:
The University of Antwerp has two keywords that each have their own interpretation. This duality was given a musical translation:
- University: we hear strings and a slightly heavier solid base that provides weight. This symbolises our stance as a university and radiates both confidence and quality.
- Antwerp: the tones are clear and simple, referring to our institution's open and curious outlook on the future.
Brand music:
Our university is located in the middle of the city. A city on the river, a fashion and diamond city, a city full of diversity, a lively metropolis, a hospitable city of culture, a city with a rich history, and so on. Antwerp has countless faces. The city's versatility and rhythm are reflected in our brand music. Attentive listeners will even hear little nods towards the cathedral bells or a ship's horn symbolising the port.