The role and impact of employees’ professional profiles, content, and networks on social media in building personal and corporate brands
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Antwerp, University of Antwerp, Faculty of Business and Economics, Department of Marketing, 2023,224 p.
A systemic approach of communication in multiple stakeholder settings : challenges and future research directions from a multidisciplinary perspective
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International journal of advertising - ISSN 0265-0487-42:1 (2023) p. 201-226
Guest editorial : Opportunities and challenges at the crossroads of communication and services
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Journal of service management - ISSN 1757-5818-33:4/5 (2022) p. 497-506
Experiences of students with auxiliary services journeys in higher education
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Student support services / Huijser, H. [edit.]; et al.-p. 1-27
A service design perspective on the stakeholder engagement journey during B2B innovation : challenges and future research agenda
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Industrial marketing management - ISSN 0019-8501-95 (2021) p. 128-141