Barbara obtained her PhD in Marketing from the Faculty of Economics and Business Administration at the K.U.Leuven. She is Professor of Marketing at the University of Antwerp, where she teaches Market Research, Consumer Behavior, and coordinates the Bachelor Thesis. Barbara’ s research focuses on social marketing, persuasion and influence, food consumption, and wealth inequality. Her work has been published, among others, in the Journal of Marketing Research, the Journal of Consumer Research, and Psychological Science.