Aligning expectations and marketing communications for multi-stakeholder innovation networks
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Antwerpen, Universiteit Antwerpen, Faculteit Bedrijfswetenschappen en Economie, Departement Marketing, 2020,270 p.
How innovation partners should communicate about joint innovation efforts
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XXX ISPIM Innovation Conference: Celebrating Innovation - 500 Years Since Da Vinci, 16-19 June, 2019, Florence, Italy- () p. 1-19
Effects of partners' communications on consumer perceptions of joint innovation efforts
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International journal of innovation management - ISSN 1363-9196-23:8 (2019) p. 1-26
Quid pro quo : the impact of explicit brand mentions and reciprocity in brand alliance communications
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European journal of marketing - ISSN 0309-0566-53:2 (2019) p. 320-344
When do social alliances pay off? How the effect on corporate image depends on consumers' prosocial attitudes
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Journal of brand management - ISSN 1350-231X-26:2 (2019) p. 195-208