Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
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International journal of advertising - ISSN 0265-0487-36:2 (2017) p. 293-313
Advertising adaptation versus standardization effectiveness in open and closed markets
Source
Advances in advertising research (vol. 5) : extending the boundaries of advertising / Banks, Ivana Buljeta [edit.]; Pelsmacker, De, Patrick [edit.]; Okazaki, Shintaro [edit.]-p. 177-190
Self-brand congruity and brand communication
Source
Brand management in emerging markets : theories and practices-p. 137-153
Attention and memory effects of advertising in an international context
Source
The handbook of international advertising research-p. 315-337
Cross-cultural experiments on the effectiveness of advertising adaptation
Source
Antwerpen, Universiteit Antwerpen, Faculteit Toegepaste Economische Wetenschappen, 2014,139 p.