Economic valuation of Behavioral Data in Predictive Modeling. 01/10/2016 - 31/12/2016


Previous research has shown that there is tremendous predictive value in fine-grained behavioral data (such as browsing, location or payment data) to make predictions about consumer behavior. This project focuses on the question: if data is used from a large set of players in a coalition, what is the value of the data of each of the data providers?


Research team(s)

Project type(s)

  • Research Project