Reader and author attitudes towards brand placement in fiction
Source
International journal of advertising - ISSN 0265-0487-42:5 (2023) p. 835-867
High hopes for front-of-pack (FOP) nutrition labels? A conjoint analysis on the trade-offs between a FOP label, nutrition claims, brand and price for different consumer segments
Source
Appetite: the journal for research on intake, its control and its consequence - ISSN 0195-6663-180 (2022) p. 1-15
The effects of brand placement disclosures in fiction
Source
The journal of advertising - ISSN 0091-3367-51:4 (2022) p. 450-468
Brand placement across media : the interaction of placement modality and frequency in film versus text
Source
Journal of business research - ISSN 0148-2963-128 (2021) p. 20-30
Brand placement in fiction : the role of stylistic devices in placement effects on attitude towards familiar and unfamiliar brands
Source
2018 Annual Conference of the American Academy of Advertising, March 22-25, 2018, New York, USA- () p. 1-10