Lab Promotors
The lab promotors founded and/or direct the Antwerp Social Lab, and bear general responsibility for the lab equipment and infrastructure.
KAROLIEN POELS
Full professor 'Strategic Communication & Persuasive Technologies' 
Department of Communication Studies (MIOS research group)
Lab projects:
- Advertising as a Means to Encourage Healthy Food Choices
- Teams under pressure: Dynamics of stress and information processing
Research interests:
- Persuasive communication
- (Online) advertising
- Health promotion
- Crisis communication
- Emotion research
PIET VAN DEN BOSSCHE
Full professor ‘Learning in Organisations’
Department of Training and Education Sciences (EDUBRON research group)
Lab projects:
Research interests:
- Team learning
- Professional development
- Informal learning
- Workplace learning
DAVID GIJBELS
Full professor 'Learning and Instruction' 
Department of Training and Education Sciences (EDUBRON research group)
Lab projects:
- Eye Read, Therefore Eye Learn?
- It's All In The Surv(e)y(e)
- Processing Knowledge Clips in Flipped Classrooms
- How Students Learn: Bridging Offline and Online Measures
Research interests:
- Student learning
- Higher education
- Workplace learning
- Processing strategies
CHARLOTTE DE BACKER
Full professor 'Interpersonal & Intercultural Communication' 
Department of Communication Studies (MIOS research group)
Lab projects:
- Advertising as a Means to Encourage Healthy Food Choices
- inFlOOD: The influence of food media on food consumption patterns in Flanders
- Psychological and Physiological Mechanics of Affiliation: The Role of Gossip, Oxytocin & Autonomic Nervous System
Research interests:
- Social food studies
- Social talk
- Celebrities
- Dating behaviour
- Interpersonal relations
Research promotors
The research promotors donated research equipment to the Antwerp Social Lab, and bear general responsibility for this specific lab equipment.
HEIDI VANDEBOSCH
Full professor 'Cyberbullying & Health Communication'
Department of Communication Studies (MIOS research group)
Lab projects:
Research interests:
- Cyberbullying (prevalence, profiles bullies/victims, impact)
- Health communication
- Health interventions (e.g. serious games, narrative interventions)