WP3 'Iconography, Visual Strategies and Narratives' will focus on the way slides, slide series and lantern readings function with regard to their iconographic, representational and discursive modes and potential to support and transport narratives. The three subprojects analyse from the perspectives of semiotics, narratology and communication studies, respectively, the interplay between image and text as a form of rhetoric, the production of affect and emotion in narrative melodramatic series and the case of self-made slides and their sequential organization into self-composed sets. Their results will feed into several subprojects in the other three work packages.