Dissemination of research results in scientific, civil society and policy circles ensures that new evidence is spread in society and contributes to evidence based policy making. Dissemination of research results is often considered to be the final phase of the research process. This is only partly true, as indicated in the previous paragraphs, a descent communication strategy starts at the beginning of the project (for instance by knowing and identifying stakeholders and target audiences). Also, different people and target groups prefer different communication methods. In this paragraph it is explained what methods and channels will be used to communicate with the various target audiences.
Notwithstanding the increased influence of electronic communication tools, interactive interventions (or in other words face to face communication) remain a unique and indispensable communication tool. The project will use the following opportunities to communicate its findings:
- Conferences and expert seminars are crucial communication methods in the academic world to inform colleagues about research results, interesting findings, (new) methodology used and new research. Team members will use this communication channel to make their research known to the academic world and team members will participate in (inter)national conferences and seminars and organise the academic round-up conference of the project.
- Meetings/debates - Team members will provide their insights in meetings and debates with various stakeholders and target audiences in order to feed discussion and to provide scientific input. The consortium will also organize meetings with the National Action Platforms and policy meetings like the Policy meeting planned in Brussels.
- Informal briefings - Informal communication should be used as a means for exchanging ideas and getting relevant issues on the agenda. Through its networks, the consortium will communicate regularly with stakeholders in order to discuss relevant and remarkable findings and to challenge the research findings based on experiences of field workers, media reports and decision making. This way, researchers will remain informed about issues at stake for the stakeholders and stakeholders will be able to get a better understanding of findings that may in the first place look like contradicting their experience. Furthermore, informal discussions often lead to interesting new research questions as stakeholders can highlight social phenomena that are not necessarily visible to researchers. In other words, informal communication is an ideal way to bridge the gap between researchers, civil society organisations and policy makers.
It goes without saying that printed communication tools are imperative. Not only do they allow creating a carefully controlled message that states just what you want to state and tells only what you want to tell. Leave behinds are needed for references and to remind target audiences of the research content. The centre will use the below-mentioned printed communication tools:
- Fact sheets - Each Publication will generate a factsheet, consisting of the key concept and messages
- Policy briefs - At regular intervals and especially destined to policy makers, specific Policy Briefs will summarize innovative and noteworthy policy recommendations.
Social and interactive electronic media
A whole range of technologies support modern communication. The consortium will use the following electronic tools:
- E-zine - The project will disseminate an electronic news brief or E-zine to inform the target audiences of the upcoming activities, new research, recently finished. projects and other relevant or worthy information. The E-zine will provide space for message from stakeholders.
- Website - The consortium will develop a project website that contains links to relevant social media.
- Mailing/ E-Zine - As mentioned before, a database of stakeholders and target audiences will be created, the E-zine and other electronic information will be send to the mailing list. The website will provide an opportunity to subscribe to the mailing list.
- E-sheets - The fact sheets will be available in an electronic version on the website with links to social media.
- E-reports - The Publications, Reports and Policy Briefs will be available in an electronic version on the website with links to social media