Marketing Research Group
The mission of the research group can be summarized as ‘doing cutting-edge research on marketing and innovation with the ambition to be highly visible in international academic networks and highly relevant for practice, both in a business and a social-profit context’.
Paper published in the Journal of Interactive Marketing

PhD Defense Bram Roosens

Unilever Research Prize for Carmem Meira Cunha

Facebook Research award for Freya De Keyzer, Nathalie Dens and Patrick De Pelsmacker

Nathalie Dens receives FBE Research Award

Emerald Literati Award for Patrick De Pelsmacker and Ingrid Moons
