The use of different methods is specific to the way I approach research. This goes beyond combining desk research with qualitative and quantitative research. In my research I combine research techniques from different disciplines, such as for example: a systemic approach, design research, (co-) creative tools, in-depth research with projective techniques, as well as large-scale research (surveys) which include model building (eg. with SEM).
companies and organizations
companies in an innovation process
companies that want to co-create with other stakeholders
companies aiming for innovative marketresearch
market research agencies looking for innovative research technologies
Marketing strategy, Innovation through customer co-creation, Marketing, Marketing research, Sustainable growth