Research team

Expertise

Audio description, audiovisual translation, translation process research

Self-perceptions of Audio Describers: Does How You See Yourself Affect How You Describe? 01/11/2022 - 31/10/2024

Abstract

Audio description (AD) is a media accessibility service for non-sighted viewers, in which visual information is converted into an audio commentary. While this task is considered a form of intersemiotic translation (translating images into words), no knowledge of a foreign language is required to perform the task. In most countries audio describers come from a variety of backgrounds, not necessarily translation related. Therefore, the question arises: how do AD practitioners conceptualise what they do? This project looks to both translation and writing process research to gain insight into the process of drafting an AD script and the impact of the describer's self-perceived professional identity on both the process and the final product. This will be the first project of its kind, as process research in AD is extremely limited, despite calls for such studies (Jankowska 2021; Ramos and Rojo 2020; Braun 2007). Understanding the underlying processes of AD scripting will create new knowledge for both translation process research and writing studies and can be applied to design future AD training courses. Moreover, no previous study has considered the self-identity of AD practitioners. While attempts have been made to understand the skills and competencies of describers (ADLAB PRO 2017), this project will add a new, socio-psychological dimension to our understanding of the profession.

Researcher(s)

Research team(s)

Project type(s)

  • Research Project

Interacting minds, interacting bodies: Research infrastructure for psychophysiological sensor technologies and applications. 01/06/2022 - 31/05/2026

Abstract

This project is geared towards discovering and developing new applications of state-of-the-art psychophysiological sensor technologies (using computational and AI techniques) to help people with different needs work, learn and play in our modern society, ensuring that this tracking is meaningfully and responsibly applied. To accomplish this, our consortium is suitably interdisciplinary. This undertaking requires well-controlled lab studies and (near-)continuous psychophysiological tracking in real-life settings 'in the wild'. The research infrastructure applied for enables flexible movement from lab explorations of promising markers to checking their robustness in realistic, ecological contexts, and back again.

Researcher(s)

Research team(s)

Project type(s)

  • Research Project

Translation and interpreting in the global, digital age: Designing quality standards in audio description 01/10/2020 - 30/09/2025

Abstract

While audio description (AD) becomes one of the most widely researched AVT modalities, AD quality does not seem to have attracted the interest of many researchers so far. This stands in stark contrast to research on other modalities, especially subtitling and live subtitling, where quality is a pivotal issue and has been driving the sharp increase of audience reception studies in AVT (e.g., Di Giovanni & Gambier, 2018). AD quality is not merely an underrepresented topic in university research, but also a cogent problem in industry. The overreaching aim of the project is to create clear evaluation procedures of AD, based on first extensive and long-term analysis of AD quality. To do that we will attempt to define AD quality and map the relationship between AD scripting process and AD quality. While the project aims at introducing new themes in AD research (quality, AD process research) it also proposes employing research methodology that so far has been rarely used in AD research (keystroke logging, heart rate recording, presence questionnaires, interview, focus group, think aloud protocols, screen and face recording).

Researcher(s)

Research team(s)

Project type(s)

  • Research Project

Designing quality standards in audio description. 01/10/2020 - 30/09/2024

Abstract

While audio description (AD) becomes one of the most widely researched AVT modalities, AD quality does not seem to have attracted the interest of many researchers so far. This stands in stark contrast to research on other modalities, especially subtitling and live subtitling, where quality is a pivotal issue and has been driving the sharp increase of audience reception studies in AVT (e.g., Di Giovanni & Gambier, 2018). AD quality is not merely an underrepresented topic in university research, but also a cogent problem in industry. The overreaching aim of the project is to create clear evaluation procedures of AD, based on first extensive and long-term analysis of AD quality. To do that we will attempt to define AD quality and map the relationship between AD scripting process and AD quality. While the project aims at introducing new themes in AD research (quality, AD process research) it also proposes employing research methodology that so far has been rarely used in AD research (keystroke logging, heart rate recording, presence questionnaires, interview, focus group, think aloud protocols, screen and face recording).

Researcher(s)

Research team(s)

Project type(s)

  • Research Project

Towards an inclusive Covid-19 crisis communication policy in Belgium: the development and validation of strategies for multilingual and media accessible crisis communication 01/02/2021 - 31/03/2022

Abstract

The interdisciplinary project subsidized by Sciensano aims to develop an effective strategy for more inclusive (digital) crisis communication, which takes account of the socio-linguistic diversity of Belgium and actively battles information inequality. The focus lies on how government communication about Covid-19 information during the pandemic can be improved through bespoke (re)translations and accessible media and language tailored to linguistic minorities' needs and specific needs groups. These needs include the information's linguistic/multimodal form, the communicative channels and dissemination measures.

Researcher(s)

Research team(s)

Project type(s)

  • Research Project