Perspectives : replication is more than meets the eye
Source
International journal of advertising - ISSN 0265-0487-43:3 (2024) p. 580-599
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Source
International journal of advertising - ISSN 0265-0487-43:4 (2024) p. 637-671
Sales promotion posts across different social media: a text-based analysis
Source
Advances in advertising research, vol. 12 : communicating, designing and consuming authenticity and narrative-p. 1-22
This embodied conversational agent looks very human and as old as I feel! The effect of perceived agent anthropomorphism and consumer-agent age difference on brand attitude
Source
Journal of marketing communications - ISSN 1352-7266- (2023) p. 1-29
An international perspective of the academic-practitioner divide in advertising : an exploratory study into its causes and solutions
Source
International journal of advertising - ISSN 0265-0487-42:1 (2023) p. 181-200