Jürgen Vandenbroucke has held senior positions at several entities of KBC Group since 1998, where he is now appointed as expert general manager. His expertise covers financial engineering, innovation, portfolio theory and behavioral economics. Since 2020 Jurgen leads everyoneINVESTED, the spin-off of the innovation team of KBC Asset Management and first fintech of KBC. Jurgen obtained his PhD from the University of Antwerp with "Essays on structured products and algorithmic portfolios". He has published in both academic and practitioners-oriented journals.