Interactive ad-ventures : reflecting on the past and exploring future horizons for JIA
Source
Journal of interactive advertising - ISSN 1525-2019- (2025) p. 1-19
Generational cohort theory research : the good, the bad and the ugly
Source
International journal of advertising - ISSN 0265-0487- (2025) p. 1-23
Marketing communications : a European perspective
Source
Harlow, Pearson, 2025,560 p.
Do green employer labels matter? A study of the impact of advertising environmental responsibility on recruitment
Source
International journal of advertising - ISSN 0265-0487-44:6 (2025) p. 985-1016
The effect of psychographic consumer segmentation and product types on sensorial and interpretative experiential material preferences
Source
Journal of design research - ISSN 1748-3050-21:3/4 (2024) p. 301-354