Generational cohort theory research : the good, the bad and the ugly

Source
International journal of advertising - ISSN 0265-0487- (2025) p. 1-23

Marketing communications : a European perspective

Source
Harlow, Pearson, 2025,560 p.
Author(s)

Do green employer labels matter? A study of the impact of advertising environmental responsibility on recruitment

Source
International journal of advertising - ISSN 0265-0487- (2025) p. 1-32
Author(s)

The effect of psychographic consumer segmentation and product types on sensorial and interpretative experiential material preferences

Source
Journal of design research - ISSN 1748-3050-21:3/4 (2024) p. 301-354
Author(s)