The impact of text valence, star rating and rated usefulness in online reviews
Source
International journal of advertising - ISSN 0265-0487-37:3 (2018) p. 340-359
How consumers' media usage creates synergy in advertising campaigns
Source
International journal of market research - ISSN 1470-7853-60:3 (2018) p. 268-287
Digital marketing strategies, online reviews and hotel performance
Source
International journal of hospitality management - ISSN 0278-4319-72 (2018) p. 47-55
Women's information preferences, information needs and online interactive information portal engagement in a breast cancer early diagnosis context
Source
Journal of communication in healthcare - ISSN 1753-8068-11:2 (2018) p. 114-127
Better together? Harnessing the power of brand placement through program sponsorship messages
Source
Journal of business research - ISSN 0148-2963-83 (2018) p. 151-159