Generational cohort theory research : the good, the bad and the ugly
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International journal of advertising - ISSN 0265-0487- (2025) p. 1-23
Marketing communications : a European perspective
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Harlow, Pearson, 2025,560 p.
Do green employer labels matter? A study of the impact of advertising environmental responsibility on recruitment
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International journal of advertising - ISSN 0265-0487- (2025) p. 1-32
The effect of psychographic consumer segmentation and product types on sensorial and interpretative experiential material preferences
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Journal of design research - ISSN 1748-3050-21:3/4 (2024) p. 301-354
Social Media Characteristics and Consumers’ Online Brand-Related Activities (COBRAs) : the mediating role of time spent and emotional connectedness
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Journal of interactive advertising - ISSN 1525-2019-24:4 (2024) p. 401-423