Millennial parents and Alpha children : parental values and ambitions of millennials for raising their children
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Young consumers - ISSN 1747-3616- (2026) p. 1-24
The effect of argument specificity, length and visual imagery in green advertising on perceived green deception and brand attitude
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International journal of advertising - ISSN 0265-0487-45:5 (2026) p. 1019-1050
The effect of music, scent and crowd on atmosphere perception, satisfaction and revisit and recommendation intentions
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European journal of marketing - ISSN 0309-0566-60:2 (2026) p. 442-471
New kids on the block : profiling Generation Alpha
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Advances in advertising research XV : moving forward, looking back: advertising in the advent of AI / Boutsouki, Christina [edit]; et al. [edit.]-p. 191-204
Meet the most diverse generational cohort in history : Gen Alpha is coming of age
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Young consumers - ISSN 1747-3616-27:3 (2026) p. 367-388