Is webcare good for business? A study of the effect of managerial response strategies to online reviews on hotel bookings
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Journal of service management - ISSN 1757-5818-35:6 (2024) p. 22-41
Beyond labels : segmenting the Gen Z market for more effective marketing
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Young consumers - ISSN 1747-3616-25:2 (2024) p. 188-210
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
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International journal of advertising - ISSN 0265-0487-43:4 (2024) p. 637-671
Beyond labels : not all generation Z individuals are created equal. Segmenting the Gen Z market for more effective marketing communications
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International Conference on Research in Advertising (ICORIA 2023), June 29th - July 1st 2023, Bordeaux, France
Understanding who avoids single-use plastics and why : a cross-country mixed-method study
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Journal of cleaner production - ISSN 0959-6526-414 (2023) p. 1-13