Beyond labels : segmenting the Gen Z market for more effective marketing
Source
Young consumers - ISSN 1747-3616- (2023) p. 1-23
Beyond labels : not all generation Z individuals are created equal. Segmenting the Gen Z market for more effective marketing communications
Source
International Conference on Research in Advertising (ICORIA 2023), June 29th - July 1st 2023, Bordeaux, France
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
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International journal of advertising - ISSN 0265-0487- (2023) p. 1-35
Understanding who avoids single-use plastics and why : a cross-country mixed-method study
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Journal of cleaner production - ISSN 0959-6526-414 (2023) p. 1-13
Sales promotion posts across different social media: a text-based analysis
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Advances in advertising research, vol. 12 : communicating, designing and consuming authenticity and narrative-p. 1-22