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High hopes for front-of-pack (FOP) nutrition labels? A conjoint analysis on the trade-offs between a FOP label, nutrition claims, brand and price for different consumer segments
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Reader and author attitudes towards brand placement in fiction
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International journal of advertising - ISSN 0265-0487-42:5 (2023) p. 835-867
The effects of brand placement disclosures in fiction
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Brand placement across media : the interaction of placement modality and frequency in film versus text
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