Freya De Keyzer

Academic assistant

Publications in the spotlight

The impact of relational characteristics on consumer responses to word of mouth on social networking sites
De Keyzer Freya   Dens Nathalie   De Pelsmacker Patrick  
International journal of electronic commerce - ISSN 1086-4415-23:2 (2019) p. 212-243
Citatielink
Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media
De Keyzer Freya   Dens Nathalie   De Pelsmacker Patrick  
Online information review : the international journal of digital information research and use - ISSN 1468-4527-41:7 (2017) p. 905-920
Citatielink
Is this for me? How consumers respond to personalized advertising on social network sites
De Keyzer Freya   Dens Nathalie   De Pelsmacker Patrick  
Journal of interactive advertising - ISSN 1525-2019-15:2 (2015) p. 1-11
Citatielink

Full bibliography of this author