The impact of relational characteristics on consumer responses to word of mouth on social networking sites
Source
International journal of electronic commerce - ISSN 1086-4415-23:2 (2019) p. 212-243
Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media
Source
Online information review : the international journal of digital information research and use - ISSN 1468-4527-41:7 (2017) p. 905-920
Is this for me? How consumers respond to personalized advertising on social network sites
Source
Journal of interactive advertising - ISSN 1525-2019-15:2 (2015) p. 1-11