Perspectives : replication is more than meets the eye

Source
International journal of advertising - ISSN 0265-0487-43:3 (2024) p. 580-599
Author(s)

Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study

Source
International journal of advertising - ISSN 0265-0487-43:4 (2024) p. 637-671
Author(s)

Going too far? How consumers respond to personalized advertising from different sources

Source
Journal of electronic commerce research - ISSN 1938-9027-23:3 (2022) p. 138-159
Author(s)