Research team
Expertise
In an ever-growing experience economy, I advocate that services can and should be designed with the same care as products, with the goal of maximizing the customer experience, journey and all touchpoints. I my research and teaching - but also as co-founder of Service Design Network Belgium - I rethink, reimagine and create every stage and aspect of the interaction between customers and any organization. Using the Product-service system (PSS) design process and tools, we (re)design current and new PSS offerings, offer our experience in how to integrate this design approach and support building the appropriate organizational logic.
REuse Lab.
Abstract
The REuse Lab is a service platform that supports industry in the circular transition throughout the implementation and development of reusable alternatives for single-use products. The REuse Lab excels in the generation of applicable knowledge and insights in technical quality assurance, quality perception through trust and ease of use and experience, and for the optimisation of quality assurance through the value chain and new services. The multidisciplinary REuse Lab offers expertise to address, in cocreation with companies and sectors, the barriers that hinder or delay the introduction of products for reuse, through data collection in a scientific experimental setting. Building further on current research, this IOF funding allows the REuse Lab to develop the necessary basic business structure to leverage new funding from both third and fourth funding stream.Researcher(s)
- Promoter: Du Bois Els
- Co-promoter: Dewit Ivo
- Co-promoter: Moons Ingrid
- Co-promoter: Van Rooy Dirk
Research team(s)
Project type(s)
- Research Project