Research team


1. Product-service system (PSS) design | mainly, 3 barriers prevent companies from upscaling towards it: - while companies may show ambition for further growth by improving current PSS offerings, thus unlocking their current PSS potential, they have insufficient knowledge to roll out current PSS. - manufacturers often put emphasis on innovating either products or technologies, and treat service as an add-on; they have insufficient experience in an integrated design approach to create new PSS. - in companies that are having trouble upscaling PSS, the root of the problem often lies in an unsupportive organizational logic, which prevents the company from successfully creating and implementing integrated PSS. - I developed (PhD) PSS design methodology supporting this process. - Creativity Support Index | psychometric survey (tool) can be used to interpret the support of creativity tools (during creative processes) on 6 factors: collaboration, immersion, resultswortheffort, expressiveness, enjoyment, exploration. - Research on PSS design applications and closely connected to industry (in close relation to the design studio 12ECTS) 2. Service design: Service design (in innovation) reflects society. Often strongly intertwined with, but also alongside "the product," the ubiquitous share of service and intangible components is evolving into an ever-growing experience economy. Service design is a strategic discipline that originated in Europe and is rapidly spreading worldwide. At its core is the belief that services can and should be designed with the same care as products, with a view to optimizing the user experience. In other words, service design is the bridge between strategy and experience. It is activated when you rethink, reimagine and create every stage and aspect of the interaction (touchpoint) between customers and any organization. 3. Increasing the efficiency of the process from early stage (FEI) ideation of new products and services towards feasible market opportunities in organisations. - Developed Idea to Market toolkit (I2M) supports this process. 4. well-designed products and services result from a thorough understanding of the needs of users. The importance of a user-centred approach cannot be emphasized enough. - Developed Human centered design (HCD) roadmap supports this process. 5. Research methodology: Design research (Research In Design Context & Design Inclusive Research) 6. Background in change management

REuse Lab. 01/09/2022 - 15/02/2025


The REuse Lab is a service platform that supports industry in the circular transition throughout the implementation and development of reusable alternatives for single-use products. The REuse Lab excels in the generation of applicable knowledge and insights in technical quality assurance, quality perception through trust and ease of use and experience, and for the optimisation of quality assurance through the value chain and new services. The multidisciplinary REuse Lab offers expertise to address, in cocreation with companies and sectors, the barriers that hinder or delay the introduction of products for reuse, through data collection in a scientific experimental setting. Building further on current research, this IOF funding allows the REuse Lab to develop the necessary basic business structure to leverage new funding from both third and fourth funding stream.


Research team(s)

Project type(s)

  • Research Project