Majors

When you study the Master of Business Economics, you have to select one out of eight different majors, which allows you to specialise and tailor the programme to your personal interests. 

In these videos, our professors present the majors you can choose from.

Numbers tell stories... and in this major, you'll master the language of business by learning to decode financial data, evaluate company performance, and communicate insights that drive strategic decisions. From financial reporting to stakeholder analysis, you'll bridge the gap between raw numbers and the confident choices that shape organisations inside and out.”

From predicting trends to powering the next generation of AI, data is shaping the future. Learn how to turn complex datasets into smart solutions with real-world impact.

How do organisations thrive in a digital-first world? Explore the technologies, strategies, and innovations that are transforming the way businesses work and create value.

Markets move fast. Gain the skills to understand investments, manage risk, and navigate the financial decisions that drive businesses and economies forward.

In most cases, big ideas are only the beginning. In this major, you'll discover how innovation happens, how new ventures grow, and how entrepreneurs turn opportunities into impact.

Why do we choose one brand over another? What strategies can companies use to stand out? Explore consumer behaviour, branding, digital marketing, and strategy to understand what makes customers click.

In this major, you'll see how organisations grow, adapt, and succeed across borders in an increasingly interconnected world.

Study transport and logistics in the heart of one of Europe's leading port regions. Explore how global trade, smart mobility, and logistics innovation connect businesses, markets, and people worldwide.