Over the past ten years the Antwerp based HERMESensemble has been exploring and crossing the limits of contemporary music. In performing contemporary repertoire and new music, the ensemble often works with video and multimedia, and prefers researching adventurous encounters with popular music, jazz and early music. HERMESensemble is led by artistic director Koen Kessels and managing director Kevin Voets. It consists of a core group of seven musicians, all highly specialised in contemporary musical performance practice. The ensemble is flexible however: depending on the project, more or less musicians and artists are involved to realise the productions. Recently HERMESensemble has moved into a new fully equipped studio at Het Kanaal (Wijnegem), offering possibilities for research, studio work and small-scale public performances.
About the business case
In 2015 HERMESensemble acquired an own studio, fully equipped with technical facilities (audio & video), piano, archival space, accommodation (kitchen, bathroom, bedroom). The studio is situated in one of the most innovative construction projects in the Antwerp area: Het Kanaal, a project by Axel Vervoordt, turning an old industrial site into a ‘city in the country’, offering residential facilities, commercial space (shops)and cultural infrastructure (museum, concert and festival activities). The site has been presented to the general public in June 2014 during a first edition of the ‘Inspiratum Festival Kanaal’.
During the summer school, an enthusiastic group of students developed a business strategy for this new biennial festival, scheduled in September 2016. They made a thourough context analysis, elaborated a marketing plan and drafted a first version of a communication plan.
More information: www.hermesensemble.be