“It adds something and costs you nothing.” News consumers on the value exchange of native advertising and related responsibilities for news media
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Journal of media business studies. - ISSN 1652-2354-21:1 (2024) p. 82-107
Never alone, always together : building a stakeholder-inclusive advertising strategy for digital news media
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Antwerp, University of Antwerp & KULeuven, 2023,364 p.
In service of news subscribers : exploring Belgian journalists' perceptions of stakeholder relations in the digital news ecosystem
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Journalism and Media - ISSN 2673-5172-3:1 (2022) p. 81-98