The role and impact of employees’ professional profiles, content, and networks on social media in building personal and corporate brands

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Antwerp, University of Antwerp, Faculty of Business and Economics, Department of Marketing, 2023,224 p.
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A systemic approach of communication in multiple stakeholder settings : challenges and future research directions from a multidisciplinary perspective

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International journal of advertising - ISSN 0265-0487-42:1 (2023) p. 201-226

Guest editorial : Opportunities and challenges at the crossroads of communication and services

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Journal of service management - ISSN 1757-5818-33:4/5 (2022) p. 497-506
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A service design perspective on the stakeholder engagement journey during B2B innovation : challenges and future research agenda

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Industrial marketing management - ISSN 0019-8501-95 (2021) p. 128-141
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