Annouk Lievens

Gewoon hoogleraar

Publicaties in de kijker

Quid pro quo : the impact of explicit brand mentions and reciprocity in brand alliance communications
Roosens Bram   Dens Nathalie   Lievens Annouk  
European journal of marketing - ISSN 0309-0566-53:2 (2019) p. 320-344
Citatielink
Hybrid orchestration in multi-stakeholder innovation networks : practices of mobilizing multiple, diverse stakeholders across organizational boundaries
Blazevic Vera   Reypens Charlotte   Lievens Annouk  
Organization studies - ISSN 0170-8406-p. 1-23
Citatielink
Effects of partners' communications on consumer perceptions of joint innovation efforts
Roosens Bram   Dens Nathalie   Lievens Annouk  
International journal of innovation management - ISSN 1363-9196-23:8 (2019) p. 1-26
Citatielink
How innovation partners should communicate about joint innovation efforts
Roosens Bram   Dens Nathalie   Lievens Annouk  
XXX ISPIM Innovation Conference: Celebrating Innovation - 500 Years Since Da Vinci, 16-19 June, 2019, Florence, Italy-p. 1-19
Citatielink
Value co-creation in online healthcare communities : the impact of patients' reference frames on cure and care
Van Oerle Sarah   Lievens Annouk   Mahr Dominik  
Psychology & marketing - ISSN 0742-6046-35:9 (2018) p. 629-639
Citatielink

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