Could you show me the path(s) to slow fashion consumption? An application of the prototype willingness model
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JOURNAL OF FASHION MARKETING AND MANAGEMENT - ISSN 1361-2026-29:2 (2025) p. 286-303
Better stick to the status quo? Eco-friendly product endorsements by (large) lifestyle Instagram influencers as a curiosity-inducing trigger for young women
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Journal of current issues and research in advertising - ISSN 1064-1734-46:2 (2025) p. 183-223
Modernized hippies and extreme eco-warriors : a qualitative study on young adults' pro-environmental views through the lens of the prototype willingness model
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European Journal of Health Communication - ISSN 2673-5903-5:4 (2024) p. 51-76
Personalization in digital marketing : implementation strategies and the corresponding ethical issues
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The SAGE handbook of marketing ethics / Eagle, L. [edit.]; et al. [edit.]-p. 411-423