Nathalie Dens

Hoogleraar

Publicaties in de kijker

How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer Sarah   Dens Nathalie   De Pelsmacker Patrick   Eisend Martin  
International journal of advertising - ISSN 0265-0487-37:6 (2018) p. 893-913
Citatielink
A meta-analytical investigation of the role of valence in online reviews
Purnawirawan Nathalia   Eisend Martin   De Pelsmacker Patrick   Dens Nathalie  
Journal of interactive marketing - ISSN 1094-9968-31 (2015) p. 17-27
Citatielink
Which cues cause consumers to perceive brands as more global? A conjoint analysis
De Meulenaer Sarah   Dens Nathalie   De Pelsmacker Patrick  
International marketing review - ISSN 0265-1335-32:6 (2015) p. 606-626
Citatielink
Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Purnawirawan Nathalia   De Pelsmacker Patrick   Dens Nathalie  
Journal of interactive marketing - ISSN 1094-9968-26:4 (2012) p. 244-255
Citatielink

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