The identity of recycled plastics : a vocabulary of perception
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Sustainability - ISSN 2071-1050-12:5 (2020) p. 1-27
Brand communication on social networking sites
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Antwerpen, Universiteit Antwerpen, Faculteit Bedrijfswetenschappen en Economie, Departement Marketing, 2019,322 p.
Depictions of gender roles in advertising
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Advertising theory / Rodgers, Shelly [edit.]; Thorson, Esther [edit.]-p. 187-197
Freedom makes you lose control Executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness
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European journal of marketing - ISSN 0309-0566-53:5 (2019) p. 848-870
Using mixture-amount modeling to optimize the advertising media mix and quantify cross-media synergy for specific target groups
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Applied stochastic models in business and industry - ISSN 1524-1904-35:5 () p. 1228-1252