Freedom makes you lose control Executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness

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European journal of marketing - ISSN 0309-0566-53:5 (2019) p. 848-870
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Using mixture-amount modeling to optimize the advertising media mix and quantify cross-media synergy for specific target groups

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Applied stochastic models in business and industry - ISSN 1524-1904-35:5 () p. 1228-1252
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