Beyond labels : segmenting the Gen Z market for more effective marketing

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Young consumers - ISSN 1747-3616- (2023) p. 1-23
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Beyond labels : not all generation Z individuals are created equal. Segmenting the Gen Z market for more effective marketing communications

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International Conference on Research in Advertising (ICORIA 2023), June 29th - July 1st 2023, Bordeaux, France
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