Science is thoughtful, complex and ongoing, while media want clear and short messages with some news value. Given that tension, it’s quite a challenge for you as a scientist to get your topic in the press in a satisfying way.

This workshop gives you background and practical tips to deal with the media as a researcher.

How and when do you contact the press? What if they do not contact you? What if they do?

    • We look at how you can prepare yourself for an interview by a journalist from written press, radio or television all the same: by reflecting beforehand on what your key message is and on how you can adapt it to your audience.
    • We listen to a few exemplary interviews with scientists and discuss how you can react good and less good to questions the journalist seems to give you a hard time.
    • During the second session (half a day) you get feedback on a practice press release that you wrote yourself, and practice being interviewed based on it.

    In this workshop you will not be filmed !

    Format of the workshop:

    • Preparatory assignment
    • First day live course on campus
    • On the second course day: interview session of 45' per participant

    Practical information


    Course 1: 1,5 day

    ​14 Oct. 2022
    9h30 - 16h30
    Campus Middelheim - Building A - Room A.301

    21 Oct. 2022
    45'  individual session afternoon


    Ann De Ron, since 2008 trainer doctoral students in science communication topics with her company For 10 years she worked as a journalist and editor for several Belgian and international print media and websites, for instance for the newspaper De MorgenKnack magazine, and Natuur & Techniek (the Dutch NewScientist). She holds a Master degree in Sciences and a Bachelor in Intercultural Management.

    Language of the course:



    This course counts for 1,0 points


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    Registration is possible as from 6 September 2022 and after you've been (re-)enrolled as a PhD student for 2022-2023.