Science is thoughtful, complex and ongoing, while media want clear and short messages with some news value. Given that tension, it’s quite a challenge for you as a scientist to get your topic in the press in a satisfying way.

This workshop gives you background and practical tips to deal with the media as a researcher.

How and when do you contact the press? What if they do not contact you? What if they do?

    • We look at how you can prepare yourself for an interview by a journalist from written press, radio or television all the same: by reflecting beforehand on what your key message is and on how you can adapt it to your audience.
    • We listen to a few exemplary interviews with scientists and discuss how you can react good and less good to questions the journalist seems to give you a hard time.
    • During the second session (half a day) you get feedback on a practice press release that you wrote yourself, and practice being interviewed based on it.

    In this workshop you will not be filmed !

    Format of the workshop:

    • Preparatory assignment
    • First day live course on campus
    • On the second course day: interview session of 45' per participant

    Practical information


    This course will not be scheduled at UAntwerpen in autumn 2024.


    Ann De Ron, since 2008 trainer doctoral students in science communication topics with her company For 10 years she worked as a journalist and editor for several Belgian and international print media and websites, for instance for the newspaper De MorgenKnack magazine, and Natuur & Techniek (the Dutch NewScientist). She holds a Master degree in Sciences and a Bachelor in Intercultural Management.

    Language of the course:



    This course counts for 1,0 points


    Via Sisa Self Service. Log in with your student account.