Analytic Storytelling

Course description 

Analytic Storytelling is a storytelling method for people working with complex content. As a researcher you have to collect, analyze, and structure complex information into a coherent story. But you also have to communicate all your findings, be it in the form of a presentation, a paper, or funding application.
The crucial, yet challenging task is to deliver a clear and convincing message that will stick with your audience. To carry out this task successfully, Analytic Storytelling offers a step-by-step method that combines tools from the analytic world and the creative, storytelling world of books, movies and theater.

Learning objectives

Based on argumentative theory as well as on insights from cognitive science, you will learn to organize your complex content into a clear and sound structure that serves as a solid base to e.g., write a paper, a grant application, or to make a presentation.

You will acquire skills to:

  • structure your information correctly and clearly;
  • provide an appealing context so your message will be interesting and memorable;
  • adapt to the interest and knowledge-level your audience;
  • use strong visuals and clear text to convey your story.

Using these skills you can adapt your story to any type of communication and also any type of audience: scientific articles, grant applications, or conference presentations; for colleagues or for a laymen audience.

Teaching method 

During the two full course days you will learn how to work with the Analytic Storytelling method through bits of theory and a lot of exercise, and you will apply these insights to your own research story. You will receive extensive feedback from the trainer and other participants on your exercises as well as on the storyline of your own project.

To get the most out of our time together, we have an online training module to prepare you for the first meeting. At the end of this online module you'll be asked to make a preparatory assignment. Following the module and making the preparatory assignment will take you about two to three hours. Between the two course days there is another assignment of approximately two hours.


Practical information


2 days: 23 Jan., 30 Jan. 2020


from 10h till 17h


Campus Middelheim - Building A - Room A.302


Stijn Cornelissen (Analytic Storytelling)

Language of the course:



This course counts for 1,4 points


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