Science is thoughtful, complex and ongoing, while media want clear and short messages with some news value. Given that tension, it’s quite a challenge for you as a scientist to get your topic in the press in a satisfying way.
This 1,5-day workshop gives you background and practical tips to deal with the media as a researcher.
• How and when do you contact the press? What if they do not contact you? What if they do?
• We look at how you can prepare yourself for an interview by a journalist from written press, radio or television all the same: by reflecting beforehand on what your key message is and on how you can adapt it to your audience.
• We listen to a few exemplary interviews with scientists and discuss how you can react good and less good to questions the journalist seems to give you a hard time.
• During the second session (half a day) you get feedback on a practice press release that you wrote yourself, and practice being interviewed based on it.
! In this workshop you will not be filmed !
Trainer Ann De Ron, since 2008 trainer doctoral students in science communication topics with her company www.fishgrowfeet.be For 10 years she worked as a journalist and editor for several Belgian and international print media and websites, for instance for the newspaper De Morgen, Knack magazine, and Natuur & Techniek (the Dutch NewScientist). She holds a Master degree in Sciences and a Bachelor in Intercultural Management.