How to deal with media and journalists as a researcher

Science is thoughtful, complex and ongoing, while media want clear and short messages with some news value. Given that tension, it’s quite a challenge for you as a scientist to get your topic in the press in a satisfying way.

This 1,5-day workshop gives you background and practical tips to deal with the media as a researcher.

• How and when do you contact the press? What if they do not contact you? What if they do?
• We look at how you can prepare yourself for an interview by a journalist from written press, radio or television all the same: by reflecting beforehand on what your key message is and on how you can adapt it to your audience.
• We listen to a few exemplary interviews with scientists and discuss how you can react good and less good to questions the journalist seems to give you a hard time.
• During the second session (half a day) you get feedback on a practice press release that you wrote yourself, and practice being interviewed based on it.

! In this workshop you will not be filmed !

Trainer Ann De Ron, since 2008 trainer doctoral students in science communication topics with her company For 10 years she worked as a journalist and editor for several Belgian and international print media and websites, for instance for the newspaper De MorgenKnack magazine, and Natuur & Techniek (the Dutch NewScientist). She holds a Master degree in Sciences and a Bachelor in Intercultural Management.

Practical information


8 June and 16 June 2020


8 June: from 9h30 till 17h00

15 June: from 9h30 till 13h00


Campus Middelheim - Building A - Room A.301


Ann De Ron

Language of the course:



This course counts for 1,0 points


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